This article was written to educate users of WMW! about what works best to get conversations going with direct mail marketers and agencies using the various tools available from LinkedIn. We have found that LinkedIn is #1 for the volume of leads and lowest cost per lead. We have tried many of these channels to market WMW! memberships. Account Based Digital Display Targeting.The question we often get asked is, “What have you found is the most effective method of reaching out to these prospects?” Recommended reading: 9 Ways to Generate Direct Mail Leads Many of these contacts are enriched with email addresses, phone numbers, and social media identifiers, with a designation for those who have demonstrated responsiveness to social media outreach. You can select mailers by the format of mail they send (postcards, sales letters, etc.) and other criteria. You can use our exclusive DMPRO flag to zero in on those professionals who are direct mail marketing practitioners. These 40,000+ decision-makers are curated by WMW! from its database of marketers and agencies, which offers numerous selection options. The platform provides access to more than 40,000 professionals responsible for generating over 120,000 direct mail pieces scanned by WMW! to PDFs, all searchable in the collection and available for download.

WMW! tracks more than 20,000 direct mail marketers daily, adding hundreds of newly identified leads every week. Who’s Mailing What! is the most comprehensive resource to identify direct mail advertisers and to track direct mail marketing campaigns.

In mail on linkedin